Marking the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. The Pokémon Company and the Natural History Museum will launch a temporary store stocked with special merchandise. Fans will find products like stationery, plushes, and artwork that are inspired by the institution's theme. For collectors, though, will be a specially made Pikachu card, given as a free bonus at the pop-up. This shop is scheduled from on-site at the museum to online between late January and mid-April.
Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume packed with beautiful artwork that show creatures in their wild environments. The concept is the kind of research a Pokémon Professor could produce once trainers submit their data, alternatively a naturalist's journal could have sketched if the Galapagos teemed with flying-types rather than birds. Part of the charm lies in the book's scholarly approach, presenting Pokémon as a legitimate scientific inquiry. Writer Yoshinari Yonehara and illustrator Chihiro Kinoshita both hold doctorate degrees in animal behavior and ecology.
It is common for The Pokémon Company to release promos for major tournaments or crossover partnerships. A lot such collector items typically highlight the iconic electric rodent who serves as the franchise mascot. What distinguishes this new promotion apart is its distinctly bigger size. While precise specs were not publicly disclosed, its distribution will certainly be highly restricted, and fans limited to just one card with each transaction.
According to a company statement, some of the merchandise may also be available outside the institution itself. But, broader availability will only be select retailers within the UK. Critically, fans cannot acquire the card via the official web shop. While reseller interest is inevitable, the setup suggests they will have trouble hoarding mass quantities this time around. If you're feeling left out, there is the upcoming fossil-themed display coming to the Windy City in the coming months.
"All profits from purchases made in the Museum shop and from its online store, which covers Pokémon products, go toward the Natural History Museum’s non-profit work. That encompasses the efforts of 400 scientists dedicated to conducting studies and finding solutions to the global ecological crisis," the statement notes.
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